In the mid 90s the Snorri brothers built a camera rig for a low budget music video shoot for a east village all girl’s punk band. A friend of theirs, Eric Watson, was hanging out on the set and recognized the potential in the rig to use in a movie he was producing. He asked if he could borrow the rig to show to the director of the movie. The director decided it was the perfect tool to bring out an important characteristic of the movie they were working on. The director was Darren Aronofsky, the movie was Pi, the rig was the SNORRICAM™ and the rest is indie film folklore.